Our Team
GCI is made up of a global team of experts from chefs to entrepreneurs to food business owners. We believe that the secret to culinary success is through total immersion with a huge variety of hands-on opportunities from experts in everything from food to tech to social media.
Nathan Hoffman
Chief Executive Officer
“I want to help create meaningful and impactful culinary experiences that last a lifetime, positively affecting each person we come into contact with.”
Nathan started his Jewish National Fund (JNF) journey by helping to launch the Arizona JNFuture group. He made Aliyah with Nefesh B’nefesh, another JNF Affiliate, in August of 2017, and settled with his wife in Tzfat in northern Israel.
He founded several startups including a firm focused on personal growth, which he sold successfully. Before that, he was a strategic finance leader at several companies, overseeing operations all over the world. Nathan has over 18 years of experience leading business operations for both startups and established organizations.
Lior Lev Sercarz
Chief Culinary Officer, Co-founder
“The GCI will help shape the future of the culinary world in one of the most unique places on earth.”
Chef Lior Lev Sercarz, classically trained and world-traveled, has been making his signature spice blends under the New York based La Boîte brand since 2006. He is also the author of four cookbooks: the award-winning The Art of Blending, The Spice Companion, Mastering Spice; and A Middle Eastern Pantry, launched in June 2023 and recognized by Food & Wine as one of the best new summer cookbooks.
Lior has worked closely with the best chefs from around the world to create some of the best restaurant collaborations in the world, including Daniel, Le Bernardin, Zahav, Momofuko Sam Bar, Kawi, Del Posto, Marc Forgione, Blackbird, Oleana, and Michael Mina. His products have been featured in publications such as The New York Times, Vogue, InStyle, Every Day with Rachel Ray, Food & Wine Magazine and the SAVEUR 100.
Photo: Thomas Schauer