BlueTree

Business of the Month: BlueTree

BlueTree, a Sweet Development in Reducing Sugar In Beverages

Do you often crave a refreshing glass of sweetened drink, only to feel guilty about the high sugar content? Fear not, orange juice fans, as Israeli startup BlueTree has developed a game-changing technology that can reduce the sugar content of beverages without compromising on taste.

Using their proprietary process, BlueTree selectively removes sugars from natural drinks without adding any additives. What's more, they have managed to maintain the drink's original composition, except for the sugar reduction, making this breakthrough especially significant for orange juice, which is naturally high in sugar.

What sets BlueTree's technology apart is its unique ability to selectively remove sugars while keeping the other components of the drink intact. This means that consumers can still relish the same great taste and nutritional benefits of orange juice without the negative effects of excessive sugar consumption. And the best part? This process is designed to be an economically viable solution for large-scale production methods, making it accessible to everyone.

BlueTree's system offers reduced sugar NFC (not from concentrate) and FCOJ (Frozen Concentrated Orange Juice) - the world benchmark contract for the global frozen concentrated orange juice market. This means that consumers can now enjoy a healthier version of their favorite beverage, while the industry benefits from a more sustainable and cost-effective production method.

In particular, BlueTree has developed a technology, system, and product for 100% squeezed natural Orange Juice with a physically selectively reduced sugar content of up to 50%. This makes it the perfect choice for orange juice lovers who want to reduce their sugar intake without sacrificing flavor.

In conclusion, BlueTree's innovative technology has the power to revolutionize the beverage industry by offering a healthier and more sustainable solution for sweetened beverages. With their reduced-sugar version of orange juice, that still tastes amazing and has all the nutritional benefits, BlueTree is leading the way towards a healthier and more conscious future. For more information, visit bluetree-tech.com.


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