Startup of the Month: Hargol

Do You Want a hopping snack?

You will never believe what kind of protein will be changing the food landscape…

It’s grasshopper protein! Yes, that’s right, the spindly little insect is now making its way to dinner plates around the world thanks to Hargol.

Despite this new protein’s surprising source, it is superior in many ways. It promotes a healthy diet, thanks to delivering a protein hit without excess fat and ingredients. It’s also an excellent snack for growing kids.

With a protein content of 72% (X3.5 times more than beef!), jam-packed with all essential amino acids, minimal saturated fat or cholesterol, it’s a superfood superstar. What’s more, its neutral taste and flavor mean grasshopper protein blends well with many different types of food products. It’s kosher and halal too.

What about sustainability? How does the grasshopper protein help our environment? Compared to beef, grasshoppers offer a highly efficient feed conversion, zero waste farming, and extremely low greenhouse gas emissions compared to cow methane (99% less!). For farmers, grasshoppers are also an attractive proposition. But that’s not all; grasshopper protein also offers year-round production, optimized feeding, and innovative cage infrastructure to increase density.

Hargol’s innovative protein source comes from a successful team of three serially successful Israeli entrepreneurs. First up is Dror Tamir, who has already enjoyed an exit in FoodTech. Second is Chanan Aviv, with 30 years of experience in growing and breeding insects and livestock. Last but not least, Ben Friedman, a serial entrepreneur and 13-time international innovation award winner, join the two.

Consumers can also find plenty to love in this protein source thanks to its neutral flavor profile. Used as protein powder, the grasshopper effortlessly adds a potent protein dose to anything from smoothies and cookies to pancakes and beyond.

Ready to hop on the trend? Click here for more.